Selling Your Home

Choosing the right property specialist to market and sell your home is a crucial step. Your realtor should be a professional with a concise plan to achieve your sale in the shortest time possible and for the highest price.

The Selling Checklist

You have made the decision to sell your home but like most people you may be unsure of the next step. Using the checklist below will help you through the process.

Selling TaskYour ListDoug’s List
Choose a Realtor
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Choose a realtor who communicates clearly with an action plan and has a proven record of delivering results. A good realtor listens to your needs and is professional.I provide references and will explain how I will market your home and assist you in making the process simple and stress-free.
Price Your Home
Pricing your home correctly is one of the most important elements in successfully marketing your home. Although you may already have a price in mind, ultimately the realistic price is dictated by the market.We will arrive at a price the same way the buyers do, by analyzing homes with similar qualities that have sold recently in your neighbourhood and positioning your home in that range.
Street Appeal
The first impression of your home may be the strongest emotional trigger for purchasers. The moment they pull up in front of your home they will begin making their buying decision, and you must take this opportunity to impress them favourably. Lawns and outdoor areas should be well-maintained and free of clutter.I provide advice on how to maximize the appeal of your outdoor space.

Upon request, I am happy to recommend companies that have provided excellent service to previous clients.

Staging
When selling your home, it is important to transition from a home that reflects you, to a home that buyers can see themselves in. See this as an opportunity to start the moving process by de-cluttering and packing up any unnecessary items. Clearing rooms of extra furnishings and belongings also helps make the space feel larger and allows buyers to focus on the space rather than on your personal possessions. I offer an exclusive, staging consultation facilitated by industry professionals. They will create a custom report with recommendations for simple changes to showcase your home’s best attributes.

I will also recommend any upgrades and small maintenance that may be required to have your home looking its best.

Listing Your Home
When describing your home to your realtor, remember to list any recent updates or maintenance. These are details that your realtor can pass on to prospective buyers to assure them that they are purchasing a respected and well-cared-for home. I will be asking you to help me understand all aspects of your home, from how often you’ve serviced the furnace to where the best seat in the house is to enjoy a morning coffee. These details are important to buyers.

I photograph the interior rooms and spaces as well as the outside areas that show off your home. To allow for the best presentation, please try to leave countertops clear, beds made etc. on the day I will be taking the photos. Keep in mind that these high resolution photos will be used in brochures and on-line.

I measure each room and when helpful to complete the marketing picture, I have professional floor plans drawn up.

To allow for authorized access by other licensed realtors and their clients, I install a secure lock box containing copies of your house keys.

To finalize the listing process, I place a sign on your property. This is one of our most effective tools for attracting buyers.

Showing Your Home
In order to showcase its best qualities, your home needs to be kept as neat and tidy as possible. It is also recommended that you leave your home while it is being shown. Prospective buyers will feel more comfortable exploring and spending time in what may be their future home. When we receive showing requests, I will contact you to see if it is a convenient time.

I will provide feedback on each showing as soon as possible.

Open Houses work. I propose to hold one within ten days of listing.

Selling Your Home
All offers are opportunities to sell your home. Upon receiving an offer on your home, I will negotiate, on your behalf, the best possible agreement in terms and selling price. You will be fully informed at every stage of the process and we will work together to achieve a successful completion of the sale.

Want an honest opinion?
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Read the latest North Okanagan area housing market trends
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My Commitment to You

“I will listen to you and be respectful at all times. I will be available to answer any questions and will value your suggestions and wishes.”

My Communication

  • prompt showing feedback
  • comprehensive bi-weekly activity reports

My Marketing

Your home will be showcased:

  • Online: MLS, dougcuthbert.com, realtor.ca, therightagents.com, facebook; with links for your review
  • Print Media: The Morning Star, Real Estate Review
  • Open House (first 10 days): VIP Neighbours Open House, General Public Open House
  • Lawn Sign with brochure quality handouts

The RE/MAX Advantage

  • Realtor Tour
  • In-House Promotion
  • Brand Recognition
  • Promotion on the RE/MAX local and global network of websites across 63 countries

“When we were ready to make the move to our dream home, we needed a real estate agent with integrity, someone we could trust to sell our house and care about our family. Recommended by a friend, Doug was all of these things.”

Wade & Sylvia Barrett